Free Preview of Labs* Course Curriculum
With me, Lindsay T., Lady Engineer®, you’ll hone in on the problem, the customers that want your solution, and focus on the core product you must deliver. We start June 1st. Doors close May 31st.
Labs* Curriculum
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1
Getting Started
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Welcome to Labs*
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Let's Get You Onboarded
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What are your goals for Labs*?
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Upfront Individual Assessment
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The Process of Innovation: A Scorecard for Smart Product Entrepreneurs
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Confidence Requires Competence: Rate How Well You Know Each Pillar of Your Business
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Productivity Resources: Ensure you get the most out of Labs*
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Important Dates & Next Steps
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3
What is product-market fit for pre-seed startups?
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Innovation is a Process
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About Product-Market Fit
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Better Product-Market Fit Benchmarks
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Case Study - Vegan Deodorant
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Case Study - SaaS Survey Builder
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4
Overview of Early Product Management
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Early Stage Product Management
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The Taco Crawl Example
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Case Study - Deepen
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5
Customer Segmentation
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Introduction to Customer Personas
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Define: Early-vangelist
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Describe: Early-vangelist
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Looking for a Solution
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Create Your Early-vangelist Hypotheses
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6
Early Customer Research Tools
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How We Gain Customer Insights
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Different Research Tools for Different Questions
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Research: Observation
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Research: Interviews
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What We Seek to Learn
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Screening
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Recruiting
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Interview Script
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Your Interview Mindset
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7
Deriving Actionable Insights 1
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Analyzing Individual Participant Insights
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Tracking Participants: Customer Profile
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Save Favorite Quotes - Voice of the Customer
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Analyzing Across Participants
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Tracking Feedback & Insights
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Final Tips on Updating Your Interview Scripts & Sessions
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Interviews as an Iterative/Lean Process
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8
Market Landscape & The Competition
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The Value of Competitive Research
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How Startups Get Outcompeted
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Market Types
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Competitive Landscape a.k.a Environmental Scan
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Track Existing & DIY Solutions
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Your Competitors’ Marketing Channels
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Using Freely Accessible Digital Traffic Tools
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9
Who Cares? Customer Personas Moving Forward
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Market Sizing
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Refining Your Early-vangelist
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Customer Journey Basics
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Preparing to Prove Problem <> Value Fit
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10
Why is it Important? The Customer's Why
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Understanding Human Goals & Needs
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Identify Your Customers’ Goals & Needs
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Creating Your Customer’s Goal Statement
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11
Why You? Your Company's Personality & Values
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Introduction to Branding
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Determine Your Brand Archetype
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Your Values = Brand Attributes
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Identify Your Why
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Create Your Company Mission Statement
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12
How Painful? The Most Valuable Problem
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Introduction to Problem Brainstorming
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Massive Problem Brainstorming
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Chain of Problems
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Identify Problem Umbrellas
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Create Your Customer's Problem Statement
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13
Solution Design
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Introduction to Solution Brainstorming
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Gather the DIY Solutions & Existing Options
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Expand Your Brainstorm
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Criteria for Evaluating Your Ideas
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Evaluating Your Ideas for the Standouts
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Create Your Product Vision
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Presenting the Best Solutions to Your Audience
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14
Marketing Basics for Founders
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Introduction to Marketing Basics
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The Marketing Funnel
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Determine Your Marketing Tactics
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Brand Inspiration Board
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15
Time to Validate: Survey Planning
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Surveys as an Iterative/Lean Process
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Using the Survey for Validation
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Building a Usable Survey
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Survey Planning Template
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Test Your Survey
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16
Survey Launch & Distribution
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Your Survey Launch is a Marketing Campaign
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Survey Recruiting + Distribution
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Iterations on the Survey Marketing Campaign
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17
Deriving Actionable Insights 2
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Early Insights as Results Roll In
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Survey Results & Findings
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Solution Insights
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18
Begin the Design Process
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Prototype vs. Minimal Viable Product
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Needs & Task Analysis
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Paper Sketches of the Experience
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Testing Your Low Fidelity Prototype
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19
Design Cycle: User Experience & Iterations
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User-Centered Design
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Design Basics
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Wireframes & Make it Clickable
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Ongoing UCD Iterations on Your Prototype
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20
Offer Value Now
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Create an Opt-in
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Build a Landing Page
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Design a Productized Service
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No Code Tools: Operations & Productized Service
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No Code Tools: Minimal Viable Product
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21
Business Planning & Wrapping up Labs*
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Business Plan Fundamentals
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Business Ecosystem
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Revenue Sources
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Intro to Fundraising
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Accelerators & Entrepreneurship Programs
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Product-Market Fit: Solution Finding
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Thank you!
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Time Left to Join Labs*
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