Labs*: Product-Market Fit for Pre-Seed Startups

1

Getting Started
- Welcome to Labs*
  FREE PREVIEW
- Let's Get You Onboarded (Due June 1st)
- What are your goals for Labs*?
- Upfront Individual Assessment
  FREE PREVIEW
- The Process of Innovation: A Scorecard for Smart Product Entrepreneurs
- Confidence Requires Competence: Rate How Well You Know Each Pillar of Your Business
- Productivity Resources: Ensure you get the most out of Labs*
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- Important Dates & Next Steps
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2

Introduction to Labs*
- Introduction to Labs*
- Objectives
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- How Labs* is Organized
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- Expectations
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- Challenges Ahead
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3

What is product-market fit for pre-seed startups?
- Innovation is a Process
  FREE PREVIEW
- About Product-Market Fit
  FREE PREVIEW
- Better Product-Market Fit Benchmarks
  FREE PREVIEW
- Case Study - Vegan Deodorant
- Case Study - SaaS Survey Builder
4

Overview of Early Product Management
- Early Stage Product Management
- The Taco Crawl Example
- Case Study - Deepen
5

Customer Segmentation
- Introduction to Customer Personas
- Define: Early-vangelist
- Describe: Early-vangelist
- Looking for a Solution
- Create Your Early-vangelist Hypotheses
6

Research Tools
- How We Gain Customer Insights
- Different Research Tools for Different Questions
- Research: Observation
- Research: Interviews
- What We Seek to Learn
- Screening
- Recruiting
- Interview Script
- Your Interview Mindset
7

Analyzing Interview Findings
- Analyzing Individual Participant Insights
- Tracking Participants: Customer Profile
- Save Favorite Quotes - Voice of the Customer
- Analyzing Across Participants
- Tracking Feedback & Insights
- Final Tips on Updating Your Interview Scripts & Sessions
- Interviews as an Iterative/Lean Process
  FREE PREVIEW
8

Your Market Landscape
- The Value of Competitive Research
  FREE PREVIEW
- How Startups Get Outcompeted
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- Market Types
- Competitive Landscape a.k.a Environmental Scan
- Track Existing & DIY Solutions
- Your Competitors’ Marketing Channels
- Using SimilarWeb & Traffic Tools

Free Preview of Labs* Course Curriculum

Labs* Curriculum

Getting Started

Introduction to Labs*

What is product-market fit for pre-seed startups?

Overview of Early Product Management

Customer Segmentation

Research Tools

Analyzing Interview Findings

Your Market Landscape

Time Left to Join Labs*